"I focus my designer collection on the idea of classic with a twist' so that women can keep the garments in their closets for years and still look unique and fresh every time they wear a piece."
I recently had a discussion with one of my good friends
where she was venting her frustration after visiting her local shopping mall.
She complained that there seemed to be an overwhelming concentration of looks
geared toward two types of women. The two choices available were the teeny
bopper or the Grandma look, and we are not talking granny chic a la Marc Jacobs
for Louis Vuitton Fall 2012.
So what is
one to do when you are trying to avoid the skin tight flimsy looks of the
junior department, but are not quite ready to don a stale cardigan twin set?
I am here for you ladies. I have been doing a little
research of my own hunting for designers creating fashion forward yet age
appropriate collections. I have decided to feature a new designer each month that
embodies the Haute Trenta Woman in their work.
First up Designer Rachel Roy
Why she’s Haute: The former stylist turned Designer is the
head of two collections
The first is her two collections is the Designer RR Collection and then she offers the more affordable Rachel Rachel Roy Collection . The designer describes her design aesthetic in an interview with the Huffington Post.
"I focus my designer collection on the idea of classic with a twist' so that women can keep the garments in their closets for years and still look unique and fresh every time they wear a piece."
Rachel’s take on the classics
with a twist is precisely why she is designing for the Haute Trenta lady. By
using unexpected color combos and prints she allows for one to make a quiet
statement that expresses personality without intimidating anyone in the
process. Her looks also act as a great foundation to add your more trendy fun
pieces when a fun street style look is in order. Luckily those fun trendy pieces can be found in her Rachel Rachel Roy Collection. Rachel describes the line for the Huffington Post.
“For
my secondary line, I made sure everything was sold at an affordable price so
that my customers also have the option of shopping in the moment without making
a big investment.”
Here is a look at a few of my current faves from the Rachel Rachel Roy Collection
Rachel does a great job updating classic pieces by using current trends. Her wrap dress/trench dress has a military influence, she turns the dreaded cardigan into a fun high low dress, and updates the trench with a fun colorful leopard print inspired basket weave design. All of these items work towards keeping you current and would look great with lots of things you may already own. I will be sure to keep an eye out for more fabulous Rachel designs to share with you guys. For now stop by her website http://www.rachelroy.com/ and have a look around. She has a great archive of runway looks that is a great resource for styling tips.
any suggestions you can provide on more affordable labels? I'm a sucker for a nice dress but I can't fathom paying upwards of 120 for a dress I'll probably only wear to work, due to my lack of a social life.....
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