As stated on the Biography on bcbgmaxazriagroup.com
Executive Officer Max Azria. In 1981, after eleven years of designing a line of women's wear in his native Paris, Azria moved to the United States and launched Jess, a series of new-concept retail boutiques offering hip French fashion to American women. After years of success, Azria decided to pursue his dream of launching a design house that spoke to the modern woman-thus BCBGMAXAZRIA was born. Named for the French phrase bon chic, bon genre, a Parisian slang meaning "good style, good attitude," the brand embodies a true combination of European sophistication and American spirit.
I find the Azria’s designs to be continuously fresh, offering up both on -trend and innovative looks. Tailoring is one of the designers strong suits. He presents a variety of mix and match separates and youthful yet sophisticated dresses. His pieces are chicly cut and well tailored, collection after collection. Ive highlighted some of my favorites from his website www.bcbgmaxazriagroup.com
I have strategically chosen looks that I feel will highlight or add to your Wardrobe Essentials. Each look has some classic feature yet makes a statement on its own, which will allow you to keep it in your collection of clothing for years to come. The choice of colors of several of the pieces are currently on trend but can be confidently worn during many springs to come or while vacationing in a warm climate, as bright colors are always appropriate in a hot climate. The trendier the item the more conscious I was of the price point. I hope these tips are helpful in your quest to remain Haute.